The new SG iWealth revamp is my first project after joining DBS in 2015. After a year of hard work, we made it launch to the public in 2016. It was born to solve a number of problems that users previously have. Not only did it provide a consolidated place where customers can manage their portfolios, read the analysis & research articles, invest in different types of products like stocks and funds, but it also provided a seamless service for customers to manage their funds between the retail and wealth accounts.
In 2017, I also led the UX design of a series of new projects, e.g. FX trading, Multi-Currency Revolving Term Loans for SG iWealth as the enhancements. While in the same year, we successfully launched the new iWealth in HK as well.
“I enjoy interacting with charts and numbers, and I’d like to explain complex analysis using simple data visualisation.”
Wireframes & Visuals
Online Marketing Campaigns
