From 2018 we decided to revamp the mobile banking apps for all our customers across SG, HK, TW, CN, ID and IN. We started from TW and SG first, and I worked as the UX design lead for TW mobile app. My role was to work with our TW and SG regional business partners and create a best-in-class mobile app for our customers in TW.
It is a huge project that lasts for more than two years, and 300+ people have contributed their efforts to this project. The key thing I’ve learnt is that how to effectively utilise resources including people, time and budget, and how to closely collaborate with teams between countries. Most of the time I worked with my team in SG, but I went to TW several times for customer immersion and usability testing, and I also went to IN to solve the issues between design and development.
We revamped the customer journey from frontend to backend, from offline to online. Our ambitions didn’t stop to TW and SG – we’ve also built a modular system that allows us to share the modules to other countries, so that we will enjoy both of time and cost saving in the future development.
Another good news is that we’ve won an experience design award from Singapore Good Design (SGMark) 2021!
“The art of designing for a banking app, I think, is to find a proper pivot between user needs and business goals. It has to be a win-win solution.”
Key Design Screens
Online/Offline Marketing Campaigns
